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At one point, my daughter and I discover a forest clearing with a campfire and all the ingredients we need to make smores. There’s a delightful sweetness to Royale High, and it includes a wider magical world to explore beyond the school. “Developing Royale High has been a constant balancing act between making fun games to earn currency and creating fun shop items to spend that currency on (giving players a goal to work towards),” Callmehbob says. After dancing around and drinking punch, I’m touched when I get voted king of the ball, a prize that comes with a bouquet of flowers and 500 diamonds. Later, I get ready for a dance by bathing and choosing a new outfit. There’s an interactive spelling test (10/10 for me), then I rush to get the right book from my locker before chemistry. In Royale High, I attend English class in a school that resembles a castle. “I'm still shocked to see how many players have my same mindset and like the same things as me.” “There are so many players on Roblox, you will find your special, perfect audience,” Callmehbob says. She says the key to success is replay-ability, including ways to earn money in the game, and making a game that you yourself would want to play. Despite no prior experience, she turned her hobby into a full-time gig: Royale High has been played more than 5 billion times. He says it’s one of the few games he can play with all his friends.Ĭallmehbob started playing Roblox in 2007-yes, it's been around that long-but it wasn’t until 2017, at the age of 22, that she decided to start developing a game for the platform. My 11-year-old son plays other games and says he’s not that into Roblox, but the fact that he’s often playing it when I look over his shoulder tells a different story.

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It’s completely free to make a Roblox account. You can play it virtually anywhere, from an Xbox to a phone, laptop, or PC, and it boasts more than 32.6 million daily active users as well as 8 million active creators and developers spanning 180 countries.

The company recently began trading on the New York Stock Exchange and was valued at a staggering $45 billion.

Roblox is the most popular game with 5- to 12-year-olds in the US, according to Rooster Money, and it topped the pocket money spending charts in the UK in 2020 ahead of Fortnite. She even spends a chunk of her allowance on a Roblox Premium subscription. My house is packed with video game consoles, phones, and computers hosting a world of shiny AAA games and quirky indies, yet my 8-year-old daughter spends the bulk of her time in a free-to-play game called Roblox on whatever screen is in front of her.